Craft Economy2 min read
Why Handmade Costs What It Costs
Breaking down the price of a ₹1,800 stoneware mug — hours, firing, failure rate, and what the maker actually keeps.

“Why is it so expensive? I can get four mugs for that online.” It is a fair question, and it deserves an itemised answer rather than a lecture about supporting artisans.
The hours nobody bills for
Throwing a mug takes ten minutes. Getting it to your table takes closer to ninety: wedging the clay, throwing, trimming when leather-hard, pulling and attaching a handle, drying for days, bisque firing, glazing, glaze firing, sanding the foot, packing.
Two firings occupy a kiln for twenty hours and a real amount of electricity. And the kiln does not always cooperate — a working studio loses somewhere between five and fifteen per cent of a batch to cracks, glaze faults and warping. Those losses are paid for by the pieces that survive.
Where the money goes
On a ₹1,800 mug, materials and firing are a small slice — perhaps ₹250. Packaging and shipping take another ₹150. Payment fees, platform commission and returns take their cut. What is left, divided by the hours, is the maker’s wage, and on most handmade pricing it lands below what a skilled trade earns anywhere else.
The four-for-the-price-of-one mugs are not cheating anyone. They are slip-cast in a mould, fired hundreds at a time, decorated by machine. That is a different product that happens to share a shape.
When makers set prices on HobbyMela we ask them to price the work, not the competition. It is the only number that keeps them making next year.
What a fair price buys you
Repairability, for one — a studio that made your piece can often make its match three years later. Small runs, so the thing on your shelf is not on ten thousand others. And a maker who is still working next season, which is the only way traditional techniques survive at all.
If a price feels high, the useful question is not “why so much?” but “how long did this take, and who made it?” Every maker on HobbyMela can answer both. Ask them — the enquiry thread goes straight to the workshop.