The story
Ujjwal Gupta initially pursued a career in IT due to societal expectations in a small town during the 90s and early 2000s, where traditional career paths like engineering or medicine were heavily favored over art. After working in the tech industry for nearly three years without finding fulfillment, facing exhaustion and office politics, Ujjwal made the bold decision to quit without an immediate plan or a vision for a future art career. Encouraged by a friend to start a blog to share creative works, Ujjwal began posting handmade cards and participating in online challenges, eventually receiving a life-changing custom order from a complete stranger in 2011
Over the past 15 years, Ujjwal has evolved this blog-based hobby into a thriving professional career focused on intricate scrapbooking and paper crafts. Choosing scrapbooking as a primary medium because it seamlessly integrates diverse artistic skills like painting, stitching, and embroidery, Ujjwal creates deeply personalized, storytelling-driven pieces such as custom baby record books. Operating from a home studio in Pune, Ujjwal also launched an independent raw material brand named Paper Harmony in 2023 to design and supply patterned papers, successfully balancing a passion for art with family life.